The _____ serves as the address of a web page.
URL Resource Locator
URL Resource Locator
In this module, what is the file type that we created?
.html
The _____ it is not visible on the web page itself but it is visible to search engines.
Meta tag
Complete this quote: "_____ is where I expect much of the real money will be made on the Internet, just as it was in broadcasting."
Content
"Homepage >> Product Reviews >> Best Hiking Shoes 2017 >> CAT Hiking Boots" is an example of a _____
Breadcrumb list
A _____ gives search engines a summary of what the page is about.
Description meta tag
It is the process used by search engines to organize information about websites.
Indexing
This is used to display tiles, subtitles, and other important texts in the web page.
Heading tag
What is a conversion?
It refers to the instance when a website visitor performs a desired action
It is not visible on the web page itself but it is visible to search engines.
Meta tag
What is a Crawler Bot?
It collects data about the web pages that they visit
Web Traffic is defined as _______
It refers to the number of users that visit a website
It can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings.
Title tag
It serves as the address of a web page
Website URL
Website URL
According to Google's Search Engine Optimization Starter Guide: "The _____ for your homepage can list the name of your website/ business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings"
Title
It can also be used in SEO because search engine algorithms tend to pay more attention to texts in heading tags than normal text.
Heading tag
What is the title of the essay written by Bill Gates in 1996?
Content is King
It is a computer process that is used to determine which web pages in a search engine's index are the most relevant
Search Engine Algorithm
What is the last step in adding basic SEO to HTML files?
Save your file
What is a PageRank?
It works by counting the number and quality of links to a page to determine a rough estimate of how important the website is
HTML Stands for _____
Hypertext Markup Language
What is a Search Engine?
It is a software system that is designed to look for information on the Internet
It may appear as a snippet which can be seen below the title.
Description meta tag
It is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root (home) page
Breadcrumb list
What is the first step in adding basic SEO to HTML Files?
Open Notepad or Testpad in your computer
It is the most well-known algorithm.
PageRank
The _____ lets users and search engines read the topic of your web page.
Title tag
How many sizes of heading tags are there?
6
It is a procedure or formula used to rank web pages
Algorithm
Find the page with the highest rank.
B
It is a process used by search engines to find information in the Internet.
Crawling
What is Search Engine Optimization?
Practices that aim to improve the ranking of a website in search engine results
It is done before clicking your file to open in your default web browser
Save your file
Find the 8th highest rank.
H
It lets users and search engines read the topic of your web page.
Title tag
It gives search engines a summary of what the page is about.
Description meta tag
Find the 9th highest rank.
K
Find the 5th highest rank.
F
A _____as a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root (home) page
Breadcrumb list
It refers to the frequency of incoming data
Velocity
What is Step 5 in the business analytics process?
Optimise
What is Big Data?
An accumulation of data that is too large and complex for processing by traditional database management tools
"Homepage >> Product Reviews >> Best Hiking Shoes 2017 >> CAT Hiking Boots" is an example of a _____
Breadcrumb list
It refers to how many operations a processor can perform in a given amount of time
Processing capability
It is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root (home) page
Breadcrumb list
What is Step 1 in the business analytics process
Defining the business needs
What is Step 2 in Business Analytics according to Dr. Carol Anne Hargreaves?
Explore the data
It is not completely organized but it has some recognizable parts
Semi-structured data
This is the result when a data is defined.
Information
This is made available by vendors to users over the Internet.
Software as a Service
Which of the following is a key enabler of Big Data?
Data Availability
It is the ability to improve or add value to something
Wisdom
Its most common example is social media
Social data
It is a structured or organized information that creates awareness or understanding
Knowledge
It is not organized in a readily recognizable way
Unstructured data
It is used to come up with the best course of action
Prescriptive analytics
It examines data from the past to create forecasts or predictions about future events
Predictive analytics
_____ is a category of Big Data that has a fixed length and format
Structured Data
Which of the following is a category of Big Data?
Structured
semi structured
unstructured
This involves understanding what problem needs to be solved or what goal needs to be achieved
Defining the business needs
Defining the business needs
It is used to create forecasts or predictions about future events
Predictive analytics
_____ is used to examine data in order to determine the reason behind an event.
Diagnostic analytics
Main source of revenue for the biggest social media sites.
Advertising
Inputs and outputs are clearly defined.
Supervised learning
This is a machine learning method wherein the machine receives an input but there is no clearly defined output.
Unsupervised learning
_____ includes hobbies and political beliefs.
Psychographics
It is the sharing of short messages in a web platform.
Microblogging
_____ is the practice of soliciting money usually through the Internet to support a cause or project.
Crowdfunding
_____ is an online journal that's updated on a regular basis with entries that appear in reverse chronological order
Blog
_____ is a metadata tag used to identify contents related to a specific topic.
Hashtag
Hashtag
It is the last step in creating a social media marketing plan
Manage your social media presence
What is programming?
Process of writing instructions in a computer's memory
What is artificial intelligence?
Both I and II
If the web page appears in Google search results, the contents of the _____ will serve as the clickable link to your website.
Title tag
Field of study that gives computers the ability to learn without being explicitly programmed
Machine learning
Acquiring knowledge and skills through experience or study
Learning
A branch of Machine Learning that uses algorithms based on artificial neural networks.
Deep learning
It is the first step in adding basic SEO to HTML Files
Open Notepad or Testpad in your computer
It is not visible on the web page itself.
Meta tag
Processed information exits the neural network through this layer
Output layer
This is done by creating a customer profile which is a generalized description of a business' ideal customer.
Do some research
It is a data format used to provide frequently updated contents to users.
Feed
This step is the culmination of your social media marketing venture.
Publish content
You need an exact objective, not an abstract idea of success.
Specific
It uses machine learning to improve search results.
Online search
Has no defined output.
Unsupervised learning
Bitcoin boasts a state-of-the-art security and verification system with the blockchain
Security
Can be used to pay for goods and services but it does not have a physical form
Digital currency
Many of those who do understand it are still unwilling to use it as an alternative to physical money
Degree of acceptance
What is a blockchain?
A shared public ledger on which the entire Bitcoin network relies
For cities, it helps strengthen local economies, improve access to transportation, and make streets safer.
Uber
On-demand economy is another term for _____
Sharing economy
A consensus network that enables a new payment system and a completely digital money.
Bitcoin
It is an online labour marketplace that connects customers with freelance workers who do for everyday tasks such as plumbing, delivery, cleaning, yard work, etc.
Taskrabbit
Allow VR users to walk in all directions
Omnidirectional treadmills
Economic and social activities where consumers gain immediate access to goods and services through online transactions
Sharing economy
Bitcoin still has a lot of room for improvement
Ongoing development
Head-mounted device that displays virtual reality to the user
Virtual reality headset
Bitcoin runs on an open-source peer-to-peer network. This means that all information concerning bitcoin are available to the public
Transparency and neutrality
A shared public ledger
Blockchain
Can be used to interact with VR environments while wearing a VR headset
Wearable controllers
A three-dimensional, computer generated environment which can be explored and interacted with by a person
Virtual reality
It can be used to interact with VR environments while wearing a VR headset and omnidirectional treadmills which allow VR users to walk in all directions.
I : Handheld and wearable controllers
II : Virtual reality headset
I only
It identifies contents related to a specific topic.
Hashtag
What is the 3rd step in creating a basic HTML file
Save your file
S in the Smart Criteria stands for _____
Specific
This is a method that is used the same way as supervised learning.
Semi-supervised method
This is a method that allows the machine to determine the ideal behaviour within a specific context, in order to maximize its performance.
Reinforcement learning
What is Sharing Economy?
Refers to economic and social activities where consumers gain immediate access to goods and services through online transactions
It is is a trusted community marketplace for people to list, discover, and book unique accommodations around the world - online or from a mobile phone or tablet.
Airbnb
It provides on-demand transportation service by connecting commuters with private car drivers who are willing to give rides for a fee
Uber
Fraud can be easily detected because of the blockchain's peer-to-peer nature
Security
It is predicted that bitcoin will decrease in price and increase in stability as more and more people use it
Volatility
In _____, the machine receives an input but there is no clearly defined output.
Unsupervised learning
_____ is a model where applications are made available over the Internet.
Software as a Service
_____ is used to display tiles, subtitles, and other important texts in the web page.
Heading tag
Machine learning can be used in _____ to predict the behaviour of the stock market and foreign exchange market.
Financial trading
_____ are digital records of business transactions
Transactional data
When was the Internet born?
January 1, 1983
_____ is not completely organized but it has some recognizable parts
Semi-structured data
Which of the following is a correct definition of digital currency?
I. It can be used to pay for goods and services but it does not have a physical form like a coin or a paper bill
_____ refer to mental characteristics
Psychographics
IPv4 is _____
32 bits long
_____ can be used to interact with VR environments
Handheld and wearable controllers
_____ is the practice of creating a virtual or software version of a device and resource
Virtualization
Which of the following refers to Cloud?
It refers to the network of servers that contain the computing resources that are made available to the users
Which type of sensor converts light energy into digital signals
Optical sensor
_____ originated in the Philippine
Angkas
A client is a _____
A computer that requests for a task
Blockchain is _____.
A shared public ledger on which the entire Bitcoin network relies
_____ is like Uber but instead of cars, commuters ride motorcycles.
Angkas
_____ is available to many users
Public cloud
_____ was named after a king
Bluetooth
You need an exact objective, not an abstract idea. In other words, your objective needs to be _____.
Specific
Processed information exits the neural network through the _____
Output layer
In this step, data is refined into more usable forms
Explore the data
_____ answers "What happened?"
Descriptive analytics
A _____ utilizes IoT in Urban Development
Smart city
_____ is the constant change in the meaning of data
Variability
_____ has a fixed length and format
Structured Data
_____ is the frequency of incoming data
Velocity
_____ refers to the different types of data
Variety
_____ is the 5th step in creating a social media marketing plan.
Publish content
The _____ is known as the "moving parts" of a smart object
Actuator
_____ is the use of Information and communications technology, particularly IoT in the healthcare industry
Connected healthcare
_____ are created by computers and smart objects
Machine data
Which of the following best describes IoT?
A computing concept in which everyday objects are connected to the Internet
_____ refers to the process of making data accessible to users and applications whenever it is needed
Data availability
A product is _____
Something that is purchased once
Programming is the _____
Process of writing instructions in a computer's memory
Everything-as-a-Service is _____
The umbrella term for all Cloud-based computing resources that are made available to users in an on-demand basis
_____is done by identifying trends
Predictive analytics
Which of the following should you use if you want to hire someone to fix your roof?
Taskrabbit
_____ is the trustworthiness of data
Veracity
_____ is structured or organized information that creates awareness or understanding
Knowledge
_____ is a business model where users receive basic services for free but are required to pay for advanced services
Freemium
Bitcoin requires _____ any of those who do understand it are still unwilling to use it as an alternative to physical money
Degree of acceptance
Virtual reality is _____.
A three-dimensional, computer generated environment which can be explored and interacted with by a person
_____ provides on-demand transportation service by connecting commuters with private car drivers who are willing to give rides for a fee
Uber
Which of the following is the first step in creating social media marketing plan.
Set your goals
Define Analysis
It is concerned about how data is studied
Which among the following definition describes Search Engine?
It is a software system that is designed to look for information on the Internet
_____ is the cloud-based version of Microsoft Office
Microsoft Office 365
_____'s main feature is team collaboration
Slack
_____ also means processing power
Processing capacity
_____ is the ability to improve or add value to something
Wisdom
_____ provides an environment where users can create, test, manage, and host applications
Platform as a Service
_____ allows people to rent short-term lodging in hotels, apartments, private homes, etc
Airbnb
_____ is the loss of access to resources when Internet connection is disrupted.
Internet dependence
_____ are the characteristics of people who belong in a particular group or population.
Demographics
Using cloud services leads to _____ because they are usually cheaper than purchasing resources and employing people to build and maintain these resources
Cost savings
_____ is a major concern for businesses that deal with highly sensitive information.
Security
A _____ is equipped with IoT-connected appliances
Smart home
Bitcoin offers _____ because it operates in the Internet and is not subject to national and transnational monetary regulations.
Payment freedom
Information from the input layer is sent to several _________
Hidden layers
Which of the following is the predecessor of the Internet?
ARPANET
_____ is the main characteristic of Big Data
Volume
A block is _____.
A file wherein successfully verified transactions are recorded
Your goal needs to be realistic. In other words, your goal needs to be _____.
Attainable
_____ refers to the different types of data
Variety
Machine Learning is _____
Field of study that gives computers the ability to learn without being explicitly programmed
Machine learning is used in _____, particularly in driverless cars.
Transportation
Transportation
Which type of analytics is used to determine the best course of action?
Prescriptive analytics
3D Printing is _____
Three-dimensional printing or additive manufacturing
_____ has no metadata
Unstructured data
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